frēd is an environmentally conscious bedding brand, established in 2021 by Rebecca Gilmore. Created in London after the birth of her daughter, Rebecca realised the importance of sleep and the impact that it can have on your day-to-day performance.
Her newly found interest around sleep and a regular bedtime routine, eventually led her to bedding and its materials. Rebecca read about hemp and its many beneficial properties that extended beyond sleep, to include environmental benefits as well.
Rebecca’s background in product development ensures a great focus on carefully thought out quality products - to every detail including 100% recycled labels and corozo nut buttons which are naturally harvested. As well as this, her upbringing in rural Australia and spending a lot of time in nature, was important in creating a brand that is both environmentally conscious and working to conserve the planet.
Influenced greatly by the material hemp, the focus of frēd is to create long lasting items with a somewhat utilitarian approach but has the ability to turn an ordinary space into something special.